﻿<?xml version="1.0" encoding="UTF-8"?>

<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0">



  <channel>

    <title>Online Marketing 101</title>

    <link>http://www.hiddenequity.com/</link>

    <language>en-us</language>

    <copyright>&#x2117; &amp; &#xA9; 2009 Hidden Equity LLC &amp; Nathan McKelvey</copyright>

    <itunes:subtitle>Designed for the non-technical user</itunes:subtitle>

    <itunes:author>Nathan McKelvey</itunes:author>

    <itunes:summary>The course outline, expectations and introduction to how online marketing relates to offline marketing.</itunes:summary>

    <description>A step by step guide to marketing online. Easy to understand for the non-technical user.</description>

    <itunes:owner>

      <itunes:name>Hidden Equity LLC</itunes:name>

      <itunes:email>nate@hiddenequity.com</itunes:email>

    </itunes:owner>

    <itunes:image href="http://www.hiddenequity.com/podcast/OnlineMarketingIntro-poster.jpg" />

    <itunes:category text="Technology">

      <itunes:category text="Marketing"/>

    </itunes:category>

    <item>

      <title>Online Marketing 101 - Introduction to the course</title>

      <itunes:author>Nathan McKelvey</itunes:author>

      <itunes:subtitle>Introduction to online marketing</itunes:subtitle>

      <itunes:summary>The course outline, expectations and introduction to how online marketing relates to offline marketing.</itunes:summary>

      <enclosure url="http://www.hiddenequity.com/Podcast/OnlineMarketing101-Desktop.m4v" length="8727310" type="audio/x-m4v" />

      <guid>http://www.hiddenequity.com/Podcast/OnlineMarketing101-Desktop.m4v</guid>

      <pubDate>Friday, 14 August 2009 14:00:00 GMT</pubDate>

      <itunes:duration>7:30</itunes:duration>

      <itunes:keywords>online marketing, search engine optimization, social media</itunes:keywords>

    </item>
    <item>

      <title>Online Marketing 101 - Building Your Online Strategy Part 1 of 2</title>

      <itunes:author>Nathan McKelvey</itunes:author>

      <itunes:subtitle>Overview of SEO, Blogging and Social Media Part 1</itunes:subtitle>

      <itunes:summary>Covers an overview of search engine optimization, online press, Blogs and social media.</itunes:summary>

      <enclosure url="http://www.hiddenequity.com/Podcast/DevelopingOnlineStrategyP1-Desktop.m4v" length="19617414" type="audio/x-m4v" />

      <guid>http://www.hiddenequity.com/Podcast/DevelopingOnlineStrategyP1-Desktop.m4v</guid>

      <pubDate>Wednesday, 19 August 2009 04:00:00 GMT</pubDate>

      <itunes:duration>8:01</itunes:duration>

      <itunes:keywords>online marketing, search engine optimization, social media</itunes:keywords>

    </item>
    <item>

      <title>Online Marketing 101 - Building Your Online Strategy Part 2 of 2</title>

      <itunes:author>Nathan McKelvey</itunes:author>

      <itunes:subtitle>Overview of SEO, Blogging and Social Media Part 2</itunes:subtitle>

      <itunes:summary>Covers an overview of search engine optimization, online press, Blogs and social media.</itunes:summary>

      <enclosure url="http://www.hiddenequity.com/Podcast/DevelopingOnlineStrategyP2-Desktop.m4v" length="25057389" type="audio/x-m4v" />

      <guid>http://www.hiddenequity.com/Podcast/DevelopingOnlineStrategyP2-Desktop.m4v</guid>

      <pubDate>Wednesday, 19 August 2009 04:00:00 GMT</pubDate>

      <itunes:duration>8:09</itunes:duration>

      <itunes:keywords>online marketing, search engine optimization, social media</itunes:keywords>

    </item>
    <item>

      <title>Online Marketing 101 - Building Your Online Branding and Search Engine Optimization Part 1 of 2</title>

      <itunes:author>Nathan McKelvey</itunes:author>

      <itunes:subtitle>Building your site, understanding META Tags, Call to action Part 1</itunes:subtitle>

      <itunes:summary>Covers building your site out for search engine optimization, keyword strategy and building your site for branding and usability.</itunes:summary>

      <enclosure url="http://www.hiddenequity.com/Podcast/BuildingSiteForBrandingP1-Desktop.m4v" length="40239194 " type="audio/x-m4v" />

      <guid>http://www.hiddenequity.com/Podcast/BuildingSiteForBrandingP1-Desktop.m4v</guid>

      <pubDate>Friday, 21 August 2009 04:00:00 GMT</pubDate>

      <itunes:duration>8:09</itunes:duration>

      <itunes:keywords>online marketing, search engine optimization, social media</itunes:keywords>

    </item>
    <item>

      <title>Online Marketing 101 - Building Your Online Branding and Search Engine Optimization Part 2 of 2</title>

      <itunes:author>Nathan McKelvey</itunes:author>

      <itunes:subtitle>Building your site, understanding META Tags, Call to action Part 2</itunes:subtitle>

      <itunes:summary>Covers building your site out for search engine optimization, keyword strategy and building your site for branding and usability.</itunes:summary>

      <enclosure url="http://www.hiddenequity.com/Podcast/DevelopSiteForOnlineBrandingP2-Desktop.m4v" length="16602924" type="audio/x-m4v" />

      <guid>http://www.hiddenequity.com/Podcast/DevelopSiteForOnlineBrandingP2-Desktop.m4v</guid>

      <pubDate>Friday, 21 August 2009 04:00:00 GMT</pubDate>

      <itunes:duration>8:09</itunes:duration>

      <itunes:keywords>online marketing, search engine optimization, social media</itunes:keywords>

    </item>
    <item>

      <title>Online Marketing 101 - Blogging</title>

      <itunes:author>Nathan McKelvey</itunes:author>

      <itunes:subtitle>Business applications for blogging</itunes:subtitle>

      <itunes:summary>Covers blogging for search engine optimization and message distribution</itunes:summary>

      <enclosure url="http://www.hiddenequity.com/Podcast/Blogging-Desktop.m4v" length="24273996" type="audio/x-m4v" />

      <guid>http://www.hiddenequity.com/Podcast/Blogging-Desktop.m4v</guid>

      <pubDate>Friday, 21 August 2009 04:00:00 GMT</pubDate>

      <itunes:duration>8:09</itunes:duration>

      <itunes:keywords>online marketing, search engine optimization, blogging</itunes:keywords>

    </item>

    <item>

      <title>Online Marketing 101 - Social Media Part 1 of 2</title>

      <itunes:author>Nathan McKelvey</itunes:author>

      <itunes:subtitle>Business applications for Social Media</itunes:subtitle>

      <itunes:summary>Covers social media for search engine optimization and message distribution</itunes:summary>

      <enclosure url="http://www.hiddenequity.com/Podcast/SocialMediaOptimizationPart1-Desktop.m4v" length="36072788" type="audio/x-m4v" />

      <guid>http://www.hiddenequity.com/Podcast/SocialMediaOptimizationPart1-Desktop.m4v</guid>

      <pubDate>Wenesday, 26 August 2009 04:00:00 GMT</pubDate>

      <itunes:duration>8:51</itunes:duration>

      <itunes:keywords>online marketing, search engine optimization, social media</itunes:keywords>

    </item>
    <item>

      <title>Online Marketing 101 - Social Media Part 2 of 2</title>

      <itunes:author>Nathan McKelvey</itunes:author>

      <itunes:subtitle>Business applications for Social Media</itunes:subtitle>

      <itunes:summary>Covers social media for search engine optimization and message distribution</itunes:summary>

      <enclosure url="http://www.hiddenequity.com/Podcast/SocialMediaOptimizationPart2-Desktop.m4v" length="37477498" type="audio/x-m4v" />

      <guid>http://www.hiddenequity.com/Podcast/SocialMediaOptimizationPart2-Desktop.m4v</guid>

      <pubDate>Wenesday, 26 August 2009 04:00:00 GMT</pubDate>

      <itunes:duration>6:50</itunes:duration>

      <itunes:keywords>online marketing, search engine optimization, social media</itunes:keywords>

    </item>

  </channel>

</rss>
