8/19/2009 12:00:00 AM
FOR IMMEDIATE RELEASE: Contact: Nathan McKelvey Hidden Equity LLC 877-564-5158 nate@hiddenequity.com http://www.hiddenequity.com Hidden Equity LLC Publishes Free Video Course “Online Marketing for the Non-Technical User” Hull, MA July 27th 2009 — Hidden Equity LLC announced today the launch of a free online instructional video to help small businesses market their products and services online. The course is available on YouTube at: http://youtube.com/user/InsuranceSoftware and does not require the purchase of any software or services. The Podcast can be found at: http://www.hiddenequity.com/Podcast/OnlineMarketing.xml “Our mission is to help small and mid-sized businesses market their products online” said Nathan McKelvey founder of Hidden Equity. The video series provides the information business owners need to better understand the tools that are available online in a format that non-technical users can understand and relate to their offline marketing techniques. “A person with good marketing and business sense will be great at online marketing provided they understand the tools that are available and how they relate to their industry.” said Mr. McKelvey. This video is designed to help them compete with larger competitors who have the budgets to hire consultants and SEO professionals. “The power of the Internet allows creative small businesses to compete on the same level as much larger competitors if they can understand how the tools relate to a traditional brick and mortar business.” The course covers the following topics: • Developing your online marketing strategy; • Building your Website for branding and search engine optimization; • Link building and online partnerships; • Blogging; • Social and digital media optimization; • Measuring and accountability. For additional information please visit the Website at: http://www.hiddenequity.com/News.aspx?newsId=119 About Hidden Equity LLC Created By Entrepreneurs for Entrepreneurs Hidden Equity was founded by an entrepreneur facing similar challenges to most business owners. How do you take a high-touch service business and convert it to a process driven company which can ultimately be monetized? Technology should never be used to replace the human experience but rather enhance it. A personal email which addresses a customers’ specific need can enhance a customers’ relationship with your company while a formatted email blast can distance you. corporate headquarters. When executed well, technology can identify customers who are most likely to buy, identify their need at the right time and bring them to you. This will allow your staff and key employees to spend most of their time in front of customers where they are most productive.