About Hidden Equity LLC
High Technology for Non-Technical Users
The majority of the cost of most any software is the cost of training your staff to use it. This is why we've developed products which require little to no training. The screens are self explanatory and direct you to where you need to go so you don't have to waste countless hours figuring out how to use or install it.
Cost Effective
For one low monthly fee of $200, you can get both the CRM and CMS systems. If you choose from one of our standard CMS templates. There are no setup fees.
Created By Entrepreneurs for Entrepreneurs
Hidden Equity was founded by an entrepreneur facing similar challenges to most business owners. How do you take a high-touch service business and convert it to a process driven company which can ultimately be monetized?
Technology should never be used to replace the human experience but rather enhance it. A personal email which addresses a customers specific need can enhance a customers relationship with your company while a formatted email blast can distance you.
When executed well, technology can identify customers who are most likely to buy, identify their need at the right time and bring them to you. This will allow your staff and key employees to spend most oftheir time in front of customers where they are most productive.
Executive Bio
Nathan McKelvey has over 15 years experience in designing, developing and executing complete work-flow applications for the luxury service and business to business markets including a start-up which grew to over $42mm in revenue in under 10 years.
Nathan has extensive experience in marketing and servicing online and was featured in a front page story in the Wall Street Journal in 2005 for his efforts in combatting click fraud.
He holds a B.A. in Economics and has completed many graduate level courses in Computer Science.
EquiWeb
Professional, clean looking Web sites, search engine optimized, CRM integration for one low monthly fee.